Gannett Co. said Thursday that trends in advertising revenue are continuing in the right direction and the company should meet Wall Street expectations with first-quarter earnings.
Gannett, which owns USA Today along with more than 80 smaller dailies and 23 TV stations, said its publishing division should see a percentage drop in ad sales in the high single digits, or below 10 percent. That would compare with an 18 percent decline in the fourth quarter from the same period of 2008.
Gannett said it expects to report that ad sales in its broadcast division rose by a percentage in the mid-teens. First-quarter ad revenue at Gannett's NBC affiliates likely got a …
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